Wednesday, June 24, 2009

What is Blog - Blogging? and Why Your Business Needs a Blog

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Every business, regardless of its size, needs a blog. I know what you're thinking: 'But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?' The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I'll educate you on the basics of blogs.

Every business, regardless of its size, needs a blog. I know what you're thinking: 'But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?' The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I'll educate you on the basics of blogs.

What is a blog?
The term 'blog' is slang for 'web log.' Wikipedia defines a blog as 'a web site where entries are written in chronological order and are commonly displayed in reverse chronological order.' The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technorati tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWorks Studio.

Myths and Facts
No doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why web design companies use them as an effective method for reaching out to their audience.

Myths

  • Blogs are used only by teenagers.
  • You need to spend many hours every day to maintain a blog.
  • You need to know HTML and have other coding skills to blog.
Facts
  • Blogs allow a company to control the editorial content of the web site while restricting/blocking users' comments.
  • Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often.
  • Blogs require no knowledge of HTML or special coding. There are numerous blogging software packages on the market that are free.
  • Blogs allow companies to quickly get information out to customers, unlike traditional communication methods.
  • Blogs are an inexpensive way to effectively communicate and share information with your audience. Blogs comprise text and external links, making them search engine-friendly.
Benefits of Corporate Blogging
In January 2007, Forrester released a research study centered on 'The ROI of Blogging - The 'Why' and 'How' Of External Blogging Accountability' by Charlene Li and Chloe Stromberg.

According to the study, some of the benefits of corporate blogging are: Greater brand visibility in mainstream media on the Web Word-of-mouth advertising Improved brand perception Instantaneous consumer feedback Increased sales efficiency Fewer customer service-driven PR blowups

The Outcome
Consumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.




Posted by wariye at Wednesday, June 24, 2009

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How to Get Paid Online
Tips and Tricks to Get your Domain name Transferred To your Preferred Web Hosting Provider

We are going to assume that you want to take a domain name that's registered with a certain registrar and move the domain name to another registrar.

The first thing that needs to be done for a domain name transfer is the transfer needs to be initiated. The only company that can initiate a domain name transfer is the gaining registrar (the company you want to move the domain to). so either call up the new registrar, or go to their website to initiate the transfer.

Now, if the admin contact approves the transfer request, then the gaining registrar sends a notification to the registry for the domain TLD. The registry checks the status of the domain and tells the gaining registrar if it's ok to continue or not.

If the transfer is approved, then the losing registrar notifies the registry. The registry then moves the domain name from the losing registrar to the gaining registrar's account. The registry then notifies the gaining registrar that the transfer has completed and the gaining registrar notifies the person on the account where the domain transfer was initiated.